> ## Documentation Index
> Fetch the complete documentation index at: https://help.circo.live/llms.txt
> Use this file to discover all available pages before exploring further.

# Pay-Per-View

> Pay-Per-View lets you charge fans a one-time fee to unlock individual Drops or Videos, with no subscription required.

Pay-Per-View (PPV) is the primary way to monetize content in a Public Studio. Instead of requiring a subscription, you set a price for each individual Drop or Video. Fans pay once and get lifetime access to that piece of content.

## How PPV works

<Steps>
  <Step title="Set your price">
    When you upload a Drop or Video to your Public Studio, you choose the price in Credits. You can set a different price for each piece of content depending on its value, exclusivity, or effort involved.
  </Step>

  <Step title="Attach a Teaser">
    Add a 15-second Teaser to your Drop or Video. This is how potential buyers preview your content in the feed before deciding to purchase. Without a Teaser, new viewers have no way to see what they're paying for.
  </Step>

  <Step title="Fan previews and purchases">
    Fans see your Teaser autoplay in their feed or on your Studio page. If they want the full content, they pay the Credits price you set. The payment is one-time — they never pay again for that content.
  </Step>

  <Step title="Lifetime access granted">
    Once a fan pays, they own permanent access to that content. It stays in their account even if they unfollow your Studio or stop engaging.
  </Step>
</Steps>

## Setting prices

You have full control over pricing:

* Set a unique price per Drop or Video
* Adjust prices at any time based on the content's value or exclusivity
* Higher-effort content (documentaries, performances, in-depth tutorials) can command a higher price than quick clips

<Tip>
  If a piece of content took significantly more time or resources to produce, don't be afraid to price it higher. Your Teaser does the selling — make it compelling and the price becomes easier to justify.
</Tip>

## Fan experience with PPV

* Fans do not need a subscription to buy PPV content — they simply pay for what interests them
* They preview via your Teaser in the feed or on your Studio page
* After purchasing, the content is permanently available in their account
* Gifting is still available on PPV content — fans can send Credits during or after watching

<Note>
  PPV-only buyers do **not** get access to your CliQ. CliQ access is for subscribers only. If community access is part of your value proposition, direct fans toward a subscription instead.
</Note>

## PPV vs. subscriptions

|                | Pay-Per-View                | Subscriptions                   |
| -------------- | --------------------------- | ------------------------------- |
| Studio type    | Public Studio               | Private Studio                  |
| Fan payment    | One-time per item           | Recurring weekly/monthly/yearly |
| Content access | Specific Drop or Video only | All content in your Studio      |
| CliQ access    | No                          | Yes                             |
| Best for       | Occasional premium content  | Regular uploads and community   |