> ## Documentation Index
> Fetch the complete documentation index at: https://help.circo.live/llms.txt
> Use this file to discover all available pages before exploring further.

# Reach with Teasers

> Use Teasers as your primary organic growth tool — they autoplay in the Circo feed and are always free for anyone to watch.

On Circo, your Teaser is the most powerful tool for reaching new viewers. It lives in the feed, autoplays for free, and introduces your content to people who have never visited your Studio. A strong Teaser turns casual scrollers into paying fans.

## Why Teasers drive growth

* **Feed visibility**: Teasers autoplay in the Circo feed, putting your content in front of potential fans who haven't subscribed or purchased yet
* **No paywall**: Unlike your Drops and Videos, Teasers are always free to watch — they're your open door to discovery
* **Conversion hook**: A compelling Teaser gives viewers enough of a taste to want the full content, driving PPV purchases or Studio subscriptions
* **Organic reach**: Because Teasers aren't behind a paywall, they act as discoverable entry points to your premium content — no ads or paid promotion required

## How to use Teasers effectively

<Steps>
  <Step title="Attach a Teaser to every paid Drop or Video">
    Without a Teaser, new viewers have no way to preview what they're paying for. Make it standard practice: every monetized piece of content should have a Teaser.
  </Step>

  <Step title="Lead with your strongest moment">
    Open on the most engaging, exciting, funny, or emotional moment in the full video. You have 15 seconds — don't use them on a slow build or introduction. Hook the viewer immediately.
  </Step>

  <Step title="Keep it to exactly 15 seconds">
    15 seconds is enough to create curiosity without giving away the whole story. Longer previews reduce the incentive to pay for the full content.
  </Step>

  <Step title="Match the tone of the content">
    Your Teaser sets expectations. If it's funny but the video is serious, viewers feel misled. If it's highly produced but the video is raw and personal, that's a mismatch too. Make the Teaser feel like a true sample.
  </Step>

  <Step title="Test and iterate">
    Change your Teaser periodically and watch how it affects your conversion rate in the Creator Dashboard. Small edits — a different opening frame, a text overlay, a different clip — can significantly change performance.
  </Step>
</Steps>

## What makes a Teaser convert

<CardGroup cols={2}>
  <Card title="Strong opening frame" icon="image">
    The first frame determines whether a viewer stops scrolling. Use a visually striking or emotionally compelling image as your opening shot.
  </Card>

  <Card title="Clear tone signal" icon="volume-2">
    Viewers should immediately understand what kind of content this is — funny, dramatic, educational, musical. Match tone to your audience.
  </Card>

  <Card title="Implied payoff" icon="lock-open">
    Hint at what's in the full video without revealing it. The viewer should finish the Teaser thinking "I need to see how that ends."
  </Card>

  <Card title="No slow introductions" icon="fast-forward">
    Skip the title cards, long intros, or setup. Get to the compelling content immediately. You can add context in the title and description.
  </Card>
</CardGroup>

<Tip>
  Monitor which Teasers get the highest view-through rate and conversion rate in your Insights. The patterns you find there will tell you what your audience responds to — use that to shape future Teasers.
</Tip>