> ## Documentation Index
> Fetch the complete documentation index at: https://help.circo.live/llms.txt
> Use this file to discover all available pages before exploring further.

# Teasers & Trailers

> Teasers and Trailers are your two main visibility tools on Circo — use them to attract new viewers and convert visitors into paying fans.

Before a fan pays for your content or subscribes to your Studio, they need a reason to. Teasers and Trailers are how you give them that reason. Each serves a different purpose and appears in a different place on the platform.

## Teasers

A Teaser is a short, free preview attached to an individual Drop or Video.

* **Length**: 15 seconds
* **Where it appears**: Autoplays in the Circo feed as viewers scroll
* **Who sees it**: Anyone on Circo — including people who have never visited your Studio
* **Access**: Always free to watch, never behind a paywall

Teasers are your best organic discovery tool. Because they live in the feed and autoplay automatically, they introduce your content to potential fans who haven't subscribed or paid yet.

<Tip>
  Lead your Teaser with the most engaging moment from the full video. You have 15 seconds to create curiosity — make every second count.
</Tip>

### What makes a strong Teaser

* **Start with impact**: Open on the most exciting, emotional, or surprising moment from the video.
* **Match the tone**: If your content is funny, the teaser should be funny. If it's educational, give a compelling hook. Mismatch damages trust.
* **End on a hook**: Leave viewers wanting to see what happens next.
* **Attach one to every paid Drop**: Without a teaser, new viewers have no way to preview what they're paying for.

## Trailers

A Trailer is a video that sits at the top of your Studio profile, like a dynamic banner.

* **Length**: Up to 1 minute
* **Where it appears**: At the top of your Studio profile page
* **Who sees it**: Anyone who visits your Studio — subscribers, potential subscribers, and casual visitors
* **Purpose**: Introduces your Studio's brand, style, and personality

Your Trailer is the first thing a visitor sees when they land on your Studio. Think of it as your elevator pitch in video form.

<Tip>
  Update your Trailer when you launch a new series, run a seasonal campaign, or want to re-engage visitors who haven't subscribed yet.
</Tip>

### What to include in your Trailer

* A personal greeting that reflects your personality
* Examples of the type of content you create (clips, highlights, behind-the-scenes)
* A clear call to action — tell viewers to subscribe or unlock your content

## Teasers vs. Trailers at a glance

|                 | Teaser                     | Trailer                    |
| --------------- | -------------------------- | -------------------------- |
| Length          | 15 seconds                 | Up to 1 minute             |
| Attached to     | Individual Drops or Videos | Your Studio profile        |
| Appears in      | The Circo feed             | Your Studio page           |
| Purpose         | Drive content purchases    | Drive Studio subscriptions |
| Cost to viewers | Always free                | Always free                |