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While the Creator Dashboard shows your top-line numbers, Insights goes deeper. It tracks the specific behaviors that drive growth on Circo — how viewers convert, how engaged they are, and which content is performing best. Use these metrics to refine your Teaser strategy, publishing schedule, and pricing.

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Key metrics

Conversion rate

The percentage of viewers who take a paid action — subscribing to your Studio or purchasing a Drop or Video via PPV. A low conversion rate often signals a weak Teaser or a pricing mismatch.

Average gifting per viewer

The average amount of Credits gifted per viewer across your content. A high average means your audience is emotionally engaged and willing to support you directly.

Most watched Teasers

Which of your Teasers are getting the most plays in the feed. Use this to identify what hooks, topics, or styles attract the most attention before a purchase decision.

Drop engagement rate

A combined measure of views, likes, comments, and gifts on each Drop. High engagement rates signal content that resonates — low rates signal content to rethink or re-promote.

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How to act on your Insights data

If a high number of viewers watch your Teasers but few go on to purchase or subscribe, the problem is usually in the Teaser itself or the price point.
  • Revisit your Teaser: Is the first frame compelling? Does it create genuine curiosity?
  • Check your pricing: Is the price appropriate for the content length and quality?
  • Ensure your title and description match the video accurately — misleading metadata reduces conversion trust.
Gifting is an expression of engagement. If your gifting average is low, your content may not be creating strong emotional moments.
  • Create content that builds to a peak — a reveal, a punchline, a powerful performance moment
  • Use CliQ to recognize and thank top gifters publicly, which encourages others to gift
  • Remind viewers they can gift at any point during playback
If your Teasers aren’t being watched much in the feed, they may not be stopping the scroll.
  • Change the opening frame to something more visually striking
  • Test different content types as Teasers and compare performance
  • Post new content regularly to keep your Teasers surfacing in the feed
A low engagement rate on a Drop (few views, likes, comments, or gifts) suggests the content didn’t connect — or the Teaser didn’t attract the right audience.
  • Review whether the Teaser accurately represented the content
  • Look at the title and description for potential mismatches
  • Consider the timing of the upload and whether it coincided with periods when your audience is active
Check your Insights regularly — at minimum weekly — and look for patterns rather than individual data points. A single underperforming Drop tells you little. Five consecutive Drops with low engagement tells you to change something.

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Insights and the Creator Dashboard together

Use both tools in combination:
  • Creator Dashboard: Top-line revenue, subscriber count, and best-performing content — the “what”
  • Insights: Conversion rates, gifting behavior, teaser performance, engagement rates — the “why”
The Dashboard tells you how much you earned. Insights tells you how to earn more.