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On Circo, your Teaser is the most powerful tool for reaching new viewers. It lives in the feed, autoplays for free, and introduces your content to people who have never visited your Studio. A strong Teaser turns casual scrollers into paying fans.

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Why Teasers drive growth

  • Feed visibility: Teasers autoplay in the Circo feed, putting your content in front of potential fans who haven’t subscribed or purchased yet
  • No paywall: Unlike your Drops and Videos, Teasers are always free to watch — they’re your open door to discovery
  • Conversion hook: A compelling Teaser gives viewers enough of a taste to want the full content, driving PPV purchases or Studio subscriptions
  • Organic reach: Because Teasers aren’t behind a paywall, they act as discoverable entry points to your premium content — no ads or paid promotion required

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How to use Teasers effectively

1

Attach a Teaser to every paid Drop or Video

Without a Teaser, new viewers have no way to preview what they’re paying for. Make it standard practice: every monetized piece of content should have a Teaser.
2

Lead with your strongest moment

Open on the most engaging, exciting, funny, or emotional moment in the full video. You have 15 seconds — don’t use them on a slow build or introduction. Hook the viewer immediately.
3

Keep it to exactly 15 seconds

15 seconds is enough to create curiosity without giving away the whole story. Longer previews reduce the incentive to pay for the full content.
4

Match the tone of the content

Your Teaser sets expectations. If it’s funny but the video is serious, viewers feel misled. If it’s highly produced but the video is raw and personal, that’s a mismatch too. Make the Teaser feel like a true sample.
5

Test and iterate

Change your Teaser periodically and watch how it affects your conversion rate in the Creator Dashboard. Small edits — a different opening frame, a text overlay, a different clip — can significantly change performance.

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What makes a Teaser convert

Strong opening frame

The first frame determines whether a viewer stops scrolling. Use a visually striking or emotionally compelling image as your opening shot.

Clear tone signal

Viewers should immediately understand what kind of content this is — funny, dramatic, educational, musical. Match tone to your audience.

Implied payoff

Hint at what’s in the full video without revealing it. The viewer should finish the Teaser thinking “I need to see how that ends.”

No slow introductions

Skip the title cards, long intros, or setup. Get to the compelling content immediately. You can add context in the title and description.
Monitor which Teasers get the highest view-through rate and conversion rate in your Insights. The patterns you find there will tell you what your audience responds to — use that to shape future Teasers.